In this chapter, the narrator talks about the third ethos. In my words, I think it means that you should keep you audience intrigued on what your trying to tell them. This is called Selflessness. The narrator shows a great example of how Alexander Hamilton, Jon Jay, and James Madison, who supported the new constitution. Even though they have denied the fact that they have been to a convention to talk about it on page 74. He also speaks about how important ethos is and how it counts and how it ties in with Cicero. He shows how former presidents and even Shakespeare characters have failed with trust. Jimmy Carter, Richard Nixon, Hamlet are just some of the few who have failed to gain trust from their "audience."